There used to be a fairly straightforward choice for many web designers to make: Use Flash for interactivity or keep things static. Today’s websites however have far greater possibilities and, when combined with mobile and smartphone platforms, a huge array of different display choices.
So which technology is right for the job?
What is HTML5 and should I use it?
HTML5 is the in-development standard for the next major version of the HTML language. Currently, most websites use variants of either HTML4 (Characterized mainly by use of tables, and traditional HTML markup), or the newer XHTML 1.0 (essentially an interim standard between HTML4 and HTML5) characterized by self-closing tags, and separation of content from layout/design through extensive use of divs and CSS).
Amongst the major additions to HTML5 is native media features – video, audio and typography – that allow their standard use without requiring additional plugins. This ultimately streamlines their use and will allow for better performance for playback in the browser.
Essentially, no site should now require use of Flash for its pages to ‘make sense’ or to simply function. Correct and effective use of modern web technologies and tools can allow the development of rich, flexible and engaging websites with minimal overheads, maximum platform compatibility and optimized structures for search engine indexing and rankings.